The deck aims to use Keelo to crate an overwhelming advantage. Usually it's not correct to play Keelo before you can extract value, for example getting Icaria to kill something or Marley for a key silence. Ideally you get aegis, invoke, or entomb for her and have Devour to protect her from silence and transform effects to replay her later.
Common chains are
Pale Rider -> Makto -> Kenna
Pale Rider -> Warden -> Icaria -> Vara
Generally don't waste removal and silence effects and keep them for relevant targets and don't die. As long as that is working out, you should win, except if you get overpowered by Burdern, Chains, or Pit of Lenekta -- that's what the Formbend is there for mainly