This is a deck built around
Hero of the People using the new card
Reweave. Reweave provides a lot of interesting things for Hero decks, whether it's a tutor for the Hero itself, tutors for battle skill providers, or as a way to recycle silenced Heroes.
Most of the units in this deck are in to provide an aggressive early game (which helps draw out removal, provides the chip damage to kill the opponent with the Hero, or just allows the deck to win without needing to get the Hero at all) and provides the Hero with battle skills later on. Crownwatch Paladin and Acquisitive Crow are particularly notable for their use of Aegis (which protects the Hero) and Berserk (which lets you punch people for tons of damage), respectively. Hojan also is noteworthy because he's the only unit that can't give Hero a battle skill, but he's so good by himself that it's worth keeping him in the deck as an alternate win condition. Acquisitive Crow is also capable of putting in work providing extra value with its effect. Piercing Grief also makes itself a surprising choice for its use of 3 battle skills (the most of any 2-drop and more than most 3-drops) and since it sacrifices itself at the end of the turn, which makes it possible to get it earlier after reweaving than you'd normally play your shifted units and makes it a good Reweave target if you need one of your other 2-drops.
Defiance ends up being solid removal against most early game units, Spiteful Strike is the combat trick of choice since it gives Hero +4/+3 (or +3/+2 if it already has lifesteal), and Dark Return and Haunting Scream allows for some recursion that offers some cool synergies with the rest of the decklist.
The two noteworthy weaknesses of this deck are its lack of a market (which is a conscious decision since I don't want too many cards that provide only 1 battle skill and I have much better things to do on 3) and its bizarre power base (which is also a conscious decision since I want to be able to at least play my 3 drops on 3, usually also my 2-drops on 2, and I also need a lot of justice sigils in the deck for Hojan), but this deck has still been very fun without a market and with its weird power base.
Edit: Based on recommendations below, I put in two 1-ofs as dedicated reweave targets. Kothon is the sole provider of endurance in the deck, which really helps against stun effects (most prominently Permafrost, but I put it in because I got hit by a Crystalize and decided I wanted an out against it), while Silverwing Familiar provides 3 battle skills. Desecrate went in over Defiance because it's proactive and isn't target restricted (in particular, it hits Sandstorm Titan), while Ponysnatcher came in over Hojan because of his poor synergy with the deck and Ponysnatcher's use of two battle skills, the most prominent being Quickdraw.
Dark Return
x3
1
Spiteful Strike
x4
2
Crownwatch Paladin
x4
2
Kothon, the Far-Watcher
x1
2
Piercing Grief
x4
2
Ponysnatcher
x4
2
Reweave
x4
2
Ripknife Assassin
x4
3
Acquisitive Crow
x4
3
Desecrate
x4
3
Haunting Scream
x3
3
Hero of the People
x4
3
Hooru Pacifier
x2
3
Silverwing Familiar
x1
3
Stonepowder Alchemist
x4
Justice Sigil
x4
Primal Sigil
x3
Shadow Sigil
x2
Crest of Cunning
x4
Crest of Order
x4
Crest of Vengeance
x4
Seat of Order
x4
View Deck on Shiftstoned
Even if you don't want to play 4 merchants, you should definitely play at least one merchant as a Reweave target. It gives you a lot of interesting options.
Silverwing Familiar, Vishni, Lethrai Highblood, and Kothon, the Far-Watcher would be good as one-of Reweave targets for cases where you want the relevant skills or shift abilities, and they are reasonably playable on their own if you happen to draw them.
Vishni I didn't consider because I don't have her yet and, once again, I'm kind of oversaturating my flying card pool a bit, while Kothon I didn't consider because Endurance doesn't really fit the deck.
I agree with Almost about the merchants, and wonder if you could run Blight Pass Smuggler in place of Acquisitive Crow. She's not as aggressive but gives you the Berserk skill and access to cards in the market. Some good market cards that come to mind are Remembrance, Gift of Battle, and Madness (Due to excellent synergy with Reweave).
If you're worried about the current powerbase, you could likely cut some of the crests in place of seats to allow power to come in undepleted more often.
I already tried Remembrance in early versions of the deck, and it was awful. It was frequently too slow, and any time it wasn't too slow it was better to just Scream the cards. There's also better synergy in the deck with both Haunting Scream and Dark Return. Gift of Battle seems solid, but it dilutes the main purpose of putting a Berserk unit into the deck in the first place.